HARLEY DAVIDSON
Harley Davison wanted to show the world that the company stands with all women in their fight for 'Gender Equality'. The Harley Davidson ad campaign, #LIBERATEYOURSELF is meant to illustrate how many women around the world are confident, brave women that can get the job done just as well as their male counterparts.
C.U.N.Y ACKNOWLEDGES
The City College of New York sponsored a contest in 2010 encouraging students to create three posters of their choice. The posters needed to show the institution’s deep appreciation for the many different holidays that take place during the school year. As a result of my personal experiences I have come to appreciate the above holidays. As a result of my love for the above holidays I was excited to work with the college in creating the posters.
CITIBIKE CAMPAIGN
Perceived by some to be the best thing to hit NYC, citibike is convenient, healthy, and affordable all while being free from commitment. To the contrary, there are New Yorker’s that don’t feel the same. Some are of the belief that citibike kills business for NYC Livery Service and cycle shops throughout the city. There are also property owners that believe the bike sharing service devalues private property. The objective of the above-integrated campaign was to inform resident and business owners of NYC, of the many benefits of having citibike in the community
JUST FOR MEN CAMPAIGN
The purpose of the Just For Men #healthmatters campaign is to heighten awareness around preventable health problems, JFM wants to let men know that feeling good is just as important as looking good. So, from May 1 thru June 21, (Fathers Day) JFM will be partnering with The Movember Foundation to create the annual ArtStache contest. Your probably wondering what is ArtStache... well ArtStache is when men use JFM Mustache & Beard to color different designs onto their facial hairs. During the contest individuals will be able to vote and make donations in the name of their favorite ArtStacher by going to justformenfoundation.org or via the Twitter /Facebook handle #healthmatters. JFM will also co-sponsor a Mobile Health Unit with The Movember Foundation, the unit will travel the nation and provide free physical exams to men and boys. It is the hope of both JFM and TMF that the #healthmatters campaign will heighten awareness and encourage early detection and treatment of disease among men and boys. This month will also gives health care providers, public policy makers, the media, and individuals an opportunity to encourage men and boys to seek regular medical advice and early treatment for disease and injury.
LOJACK CAMPAIGN
LoJack is perceived as an expensive old service provided by a dated company. LoJack offers an after market GPS system for vehicles that very few consumers need or want. Reason being most if not all car manufactures gives car buyers the option to install GPS systems in their cars at the time of purchase. What consumers don’t reanalyze is that LoJack service, unlike today’s GPS systems works via a proprietary FM technology. This proprietary FM technology enables LoJack to provide a superior service. The intent of the above ads is to educate consumer that goes where the competition can’t.
